by Dean | Oct 17, 2017 | Business Planning, business tips, Marketing
The phone rings and someone asks about your product of service. You answer their questions, they seem satisfied then they hang up and call your competitors and you never hear from them again. If that’s a familiar story you need to start thinking about lead...
by Dean | Oct 3, 2017 | Business Planning, business tips
You might think you know what’s happening around you but you’re probably wrong. Evolution did not create a human brain designed to run a business. We’re evolved to hunt woolly mammoths, avoid sabre-toothed tigers and dig yams out of the ground. None of those things...
by Dean | Sep 27, 2017 | Business Planning, business tips, Marketing
In a sense, all businesses are the same. They all need three things: A product or service that can be sold profitably. A supply of paying customers. Someone to do the work. Marketing is mostly about the first two of these. That is, working out what you’re going to...
by Dean | Sep 10, 2017 | Bookkeeping, business tips
What’s your time worth? That’s not an easy question to answer. It depends on what you mean by “worth”. If you’re doing something that isn’t earning you money like bookkeeping for example, and which you don’t enjoy doing, you could measure it in terms of lost...
by Dean | Sep 4, 2017 | Business Planning, business tips
There’s nothing deep and meaningful in this article. Mostly, it’s just a statement of the obvious. That’s a good thing; simple messages are often the best. The author Simon Sinek says that people (including customers) respond to WHY you do what you do and not just...
by Dean | Aug 28, 2017 | business tips, Cashflow
Someone once said (I don’t remember who) that the key ingredient for every business is a paying customer. Note the emphasis on the word “paying”. It seems obvious that there isn’t any point in dealing with customers who don’t pay but unfortunately we don’t always take...
