Bright Sparks Blog
Pricing Against Competition
Pricing decisions can be really difficult. And that’s true whether you’re one bloke in a van with a box of tools or you’re running a gigantic corporation with hundreds of people. The problems are all basically the same. Firstly, there is no guaranteed formula for...
Rip Off and Duplicate
The problem with the things that we built ourselves is that we become so attached to them that we honestly believe that they can never be replaced. They’re like our babies – and we don’t throw our babies in the bin.. But what are the consequences of clinging to our...
Changing Gears
Hey bright Sparks, I’m David Thomson from Certus Group Accountants and you’re listening to the Bright Sparks Podcast, the place where you get one actionable lesson each episode to help you build your profitable electrical or HVAC business. Today, I’m going to be...
Three Critical Questions for Sparkies to Ask their Accountants
Hey bright Sparks, I’m David Thomson from Certus Group Accountants and you’re listening to the Bright Sparks Podcast, the place where you get one actionable lesson each episode to help you build your profitable electrical or HVAC business. Today, I’m going to be...
Lead Conversion – 7 Ways To Turn Opportunities Into Results
The phone rings and someone asks about your product of service. You answer their questions, they seem satisfied then they hang up and call your competitors and you never hear from them again. If that’s a familiar story you need to start thinking about lead...
Look at your Data and Boost Your Profits
You might think you know what’s happening around you but you’re probably wrong. Evolution did not create a human brain designed to run a business. We’re evolved to hunt woolly mammoths, avoid sabre-toothed tigers and dig yams out of the ground. None of those things...