by Dean | Oct 17, 2017 | Business Planning, business tips, Marketing
The phone rings and someone asks about your product of service. You answer their questions, they seem satisfied then they hang up and call your competitors and you never hear from them again. If that’s a familiar story you need to start thinking about lead...
by Dean | Oct 3, 2017 | Business Planning, business tips
You might think you know what’s happening around you but you’re probably wrong. Evolution did not create a human brain designed to run a business. We’re evolved to hunt woolly mammoths, avoid sabre-toothed tigers and dig yams out of the ground. None of those things...
by Dean | Sep 27, 2017 | Business Planning, business tips, Marketing
In a sense, all businesses are the same. They all need three things: A product or service that can be sold profitably. A supply of paying customers. Someone to do the work. Marketing is mostly about the first two of these. That is, working out what you’re going to...
by Dean | Sep 4, 2017 | Business Planning, business tips
There’s nothing deep and meaningful in this article. Mostly, it’s just a statement of the obvious. That’s a good thing; simple messages are often the best. The author Simon Sinek says that people (including customers) respond to WHY you do what you do and not just...
by Dean | Aug 23, 2017 | Business Planning, Cloud Accounting
When it comes to selling a business, there are a lot of factors that go into the calculation of what it’s worth. At its most basic level, the value of a business to a buyer is determined by his or her opinion of the stream of future profits to come from that business...
by certus | Jun 27, 2016 | Business Planning, business tips
A survey recently conducted called the “The Voice of Australian Business 2016” found some interesting and concerning trends. One of those was that only 26% of businesses use professional advice to help them make better decisions and take better actions. Whilst the...
