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Lead Conversion – 7 Ways To Turn Opportunities Into Results

Lead Conversion – 7 Ways To Turn Opportunities Into Results

by Dean | Oct 17, 2017 | Business Planning, business tips, Marketing

The phone rings and someone asks about your product of service. You answer their questions, they seem satisfied then they hang up and call your competitors and you never  hear from them again. If that’s a familiar story you need to start thinking about lead...
Look at your Data and Boost Your Profits

Look at your Data and Boost Your Profits

by Dean | Oct 3, 2017 | Business Planning, business tips

You might think you know what’s happening around you but you’re probably wrong. Evolution did not create a human brain designed to run a business. We’re evolved to hunt woolly mammoths, avoid sabre-toothed tigers and dig yams out of the ground. None of those things...
Basics of Marketing Any Business

Basics of Marketing Any Business

by Dean | Sep 27, 2017 | Business Planning, business tips, Marketing

In a sense, all businesses are the same. They all need three things: A product or service that can be sold profitably. A supply of paying customers. Someone to do the work. Marketing is mostly about the first two of these. That is, working out what you’re going to...
Forget Benchmarking – Just Rip-Off and Duplicate

Forget Benchmarking – Just Rip-Off and Duplicate

by Dean | Sep 4, 2017 | Business Planning, business tips

There’s nothing deep and meaningful in this article. Mostly, it’s just a statement of the obvious. That’s a good thing; simple messages are often the best. The author Simon Sinek says that people (including customers) respond to WHY you do what you do and not just...
How Using The Cloud Can Boost The Value Of Your Business

How Using The Cloud Can Boost The Value Of Your Business

by Dean | Aug 23, 2017 | Business Planning, Cloud Accounting

When it comes to selling a business, there are a lot of factors that go into the calculation of what it’s worth. At its most basic level, the value of a business to a buyer is determined by his or her opinion of the stream of future profits to come from that business...
The Dangers of Not Getting the Right Advice

The Dangers of Not Getting the Right Advice

by certus | Jun 27, 2016 | Business Planning, business tips

A survey recently conducted called the “The Voice of Australian Business 2016” found some interesting and concerning trends. One of those was that only 26% of businesses use professional advice to help them make better decisions and take better actions. Whilst the...
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